TrustCloud Platform Evolution

The Outcome

TrustCloud is a platform of services that addresses multiple needs across risk, GRC and security, as well as sales enablement, and is becoming a competitive player in the Enterprise market.

The Journey

When we started, the idea was to serve the GRC space, and make the process of achieving a successful audit easier, and more transparent. For small businesses, this is a very key part of closing sales cycles quickly, and building a customer base. We were the people we were selling to.

Because of our understanding of the space, and the way we leveraged learnings from prospects over time, we knew that there would be a future in which we could potentially expand to serving multiple business needs within an organization, and enabling personas like CISOs, Risk Admins, GRC Directors, Sales Engineers etc. So, we built a blueprint that looked ahead from both an engineering and experience perspective.

The way we have approached the ever-evolving needs of our customer base is to offer a set of services that solve different problems for the business, but based on an underlying unified architecture.

We are now discovering overlaps amongst these areas, and I am building a strategy to offer closer experience connections across the platform so we can make it easier for our users to accomplish what they need to, efficiently.

My Role

From March 2020 - Mar 2025, this is how I have evolved at TrustCloud

  • Contract designer that helped build the first couple of product demos to help fundraise and gain customers
  • As Director of Brand and UX, oversaw and contributed to all branding, marketing and user experience design for the first couple of offerings
  • Worked with other leaders to define our "Joyfully Crafted" product north star, that we still adhere to, today
  • Staffed and trained a team of 6 designers as the offerings grew, while continuing to deliver as an individual contributor
  • As VP of Design, created the UX playbook, defined the processes for the UX team, and how my team collaborated with the rest of the organization
  • Supported my team to create our design system
  • Evolved the experience from individual services to a consolidated platform from a strategic, and design perspective
  • Currently, I am heavily involved in product strategy as well as leading design partnerships with Enterprise customers for new capabilities